Samsung is already planning to simplifying the naming scheme for its devices, as we exclusively revealed earlier this month, and now, a company has officially confirmed that Samsung is also looking at reducing the number of smartphones it will sell in 2015. According to head of investor relations Robert Yi, the Korean manufacturer is aiming to cut around 25 to 30 percent, with a focus on the entry-level and mid-range segments; to do so, the company will supposedly “increase the number of components shared across mid- to low-end models, so that we can further leverage economies of scale.”
That sounds like we can expect more and more budget devices with common hardware to come out of Samsung’s factories next year, though hopefully that hardware will offer a better experience at respectable price points, similar to what is being offered by the likes of Motorola, Xiaomi, and others. Samsung is looking at getting back to “double-digit percentage margin” in 2015, and while cutting down on the number of phones it puts out in market will certainly help, the company will have to come up with a lot of good stuff if it intends to put its mobile business on the path to increased profitability.
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