It is a well-know fact that Samsung is losing its popularity in the smartphone industry as well as its profits. According to a report from China Brand Research Center (CBRC), Apple plunged ahead of Samsung in China when it comes to smartphone popularity. The report was published after polling 13,500 people aged between 15 to 60, across 30 cities, from August 2013 to January 2014. In spite of scoring 566.6 points, 24.6 points more than last year, Samsung fell behind Apple, which scored 568.5 points. Last year, Samsung was the most popular smartphone brand in China while Nokia fared second and Apple was nowhere to be found in the China Brand Power Index (C-BPI) report.
As per the report’s guideline, a gap of even 50 points should be considered as weak so we can safely assume that Apple’s lead of 1.9 points should mean anything but Samsung’s inferiority. But it is commendable as to how Apple appeared out of nowhere to being the number one in the list. Samsung surely knows that it missed consumers’ expectations this year and it is trying to change its entire smartphone lineup with Project Zero andnew series of smartphones which are expected to be unveiled soon. Samsung still ranks the most popular brand when it comes to monitors (3rd year in a row) and TVs (4th year in a row).
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