Samsung shipped 80 million handsets to remain world’s largest smartphone vendor in Q2 2016

Samsung revealed its Q2 2016 earnings today which show that this has been the company’s best quarter in over two years primarily because the Galaxy S7 and the Galaxy S7 edge have performed exceptionally well. While Samsung hasn’t broken down handset sales by number in its earnings release, data from research firm Canalys shows that the company shipping nearly 80 million handsets in this quarter and thus retained its position as the largest smartphone vendor in the world.

Apple came in second place as usual with 40 million units shipped in Q2 2016, however, the company saw its second straight annual decline in shipments. The Galaxy S7 and the Galaxy S7 edge have done wonders for Samsung’s mobile business enabling its operating profit to surge by 57 percent. Samsung says in its earnings release that it expects the solid performance of its handset business to continue in the second half of this year even as it forecasts a significant increase in marketing expenses as it gears up to unveil the Galaxy Note 7 on August 2.

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how Samsung will rule the smartphone market in the second half of 2016

As expected, Samsung has exhibited robust performance in the second quarter of this year with the handset business being the clear winner. The earnings releasesent out today shows that the mobile division’s operating profit surged by 57 percent in the second quarter mostly because the Galaxy S7 series has proven to be a massive hit. Market data showed that it shipped more than 80 million handsets in Q2 to remain the world’s largest smartphone vendor. Samsung certainly wants to keep this momentum going and it has detailed in its earnings release just how it’s going to go about that.

The company does mention in the earnings release that the handset division’s fortunes improved quarter-over-quarter due to strong sales of the Galaxy S7 and Galaxy S7 edge. It improved its overall product mix by raising sales proportion of theGalaxy S7 edge to over 50 percent. The company also attributed growth in the second quarter to maintaining profitability of mid to low-end models like the Galaxy A and J series. Samsung forecasts demand for smartphones to increase in the second half of this year but recognizes that market competition is going to get tougher as other companies come out with new devices. The upcoming iPhone is expected to arrive in September and it will directly compete with Samsung’s flagship handsets. Despite the threat of increased competition, Samsung is going to focus on increasing earnings year-over-year by strengthening its high-end lineup and maintaining robust profitability of mid to low-end devices.

Samsung says that the release of the Galaxy Note 7 is going to help maintain solid sales of high-end smartphones in the third quarter of this year. It will certainly be aided by the Galaxy S7 and the Galaxy S7 edge that will remain their flagship status until the Galaxy S8 comes out early next year. Samsung will also be focusing on expanding smartphone sales including its new Galaxy A and J series as well as theChina-specific Galaxy C series. The company is also going to focus on increasing sales during the strong holiday season later this year with the launch of a new model but it also expects marketing expenditure to increase during that time.

Olixar’s Ultra-Thin case for the Samsung Galaxy Note 7 is already shipping

Samsung is yet to unveil its next Galaxy Note device, but accessories intended for the Galaxy Note 7 have already started showing up on various online retailers. After the device went up for pre-order in Dubai, Olixar’s Ultra-Thin case for the Galaxy Note 7 has started shipping.

The Olixar Ultra-Thin case for the Galaxy Note 7 is now available for purchase through MobileFun in the UK and the US. Priced at $9.99 in the US, the case offers protection without adding a lot of bulk to the Galaxy Note 7. Since it’s a clear view case, the design of the Galaxy Note 7 is completely visible.

The Galaxy Note 7 will be unveiled by Samsung on August 2, and it is expected to feature a 5.7-inch curved Super AMOLED display, an Exynos 8890 processor, 4GB or 6GB of RAM, 64GB of internal storage space, a 12-megapixel primary camera with 4K video recording, a 5-megapixel secondary camera, an iris scanner along with a fingerprint scanner, and a 3,500 mAh battery.

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Samsung launches Evo Plus 256GB microSD cards in India

Samsung has launched the 256GB storage variant of its Evo Plus microSD card in India. Priced at INR 11,999, the microSD card slot utilizes the South Korean electronics giant’s advanced V-NAND technology to offer read speeds of up to 95MB/s and write speeds of up to 90MB/s. It is currently available in the country through Flipkart, and comes with a 10-year warranty.

The Evo Plus microSD card can be used to store high-resolution photography, 4K video recording, and VR gaming on smartphones, tablets, and computers. Not only does it offer high storage space, but it is also extremely reliable as it water, extreme temperature (-40 °F – 185 °F), X-ray, and magnet resistant. It will soon be available through all major online and offline retailers across the country

Sukesh Jain, Vice President at Samsung India Electronics, said, “As more and more Indian consumers use high-performance, high-capacity mobile devices, our new, V-NAND-based 256GB microSD card solution allows us to deliver the memory card consumers have been craving. Our EVO Plus 256GB microSD card, will set benchmarks in the memory card business by providing consumers with large capacity, and high read and write speeds . We are excited to offer our customers convenient and seamless multimedia experiences when they access, store and share all of the content they create and capture.“

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Samsung shares a video detailing how its new Turbo Speed Technology (TST) works

On Monday, Samsung unveiled the latest smartphone in its Galaxy J lineup, theGalaxy J2 Pro. The handset was developed with the intention of succeeding in the areas where the Galaxy J2 (2016) didn’t hit the mark. To do this, the firm bundled an extra 0.5GB of RAM on the device and doubled the amount internal storage. It also integrated its new Turbo Speed Technology (TST) RAM management engine, which it claims is capable of loading “ applications up to 40 percent faster than a unit with double the RAM capacity.” Unfortunately, at the time of announcement, it was unclear how the utility functioned, but the company has taken to its YouTube channel to share a short video detailing what goes on when TST is running behind the scenes.

Check it out below: